
For 45 years, it was one of the strangest rumors in American beverage history.
Behind a restricted door at SIN Soda’s original Riverside, Ohio facility, refrigeration equipment continued running around the clock. Former employees called it the Cold Room. The company insisted there was nothing unusual inside.
They were wrong.
The September 2026 issue of EVIDENCE takes readers inside the extraordinary story of Joseph Shue, the SIN Soda founder who died in 1981—and the experimental refrigeration program that may have ensured part of him never left the company he created.
UNCOVERING THE SIN SODA CONSPIRACY traces the story from SIN Soda’s legitimate refrigeration research to confidential biological-preservation experiments conducted after Shue’s death. It examines the mysterious Room R-17, decades of corporate denials, the photograph that allegedly showed what was hidden inside, and the FBI investigation that finally opened the Cold Room.
What investigators discovered ended 45 years of speculation.
The remains recovered from R-17 have been positively identified as Joseph Shue.
Now, with former SIN Soda research executive Sarah Leapley under arrest, investigators are confronting an even larger mystery. Who decided to preserve Shue? How many people helped conceal what happened? And how did a secret this extraordinary survive inside one of America’s most recognizable beverage companies for nearly half a century?
EVIDENCE: Crime • Corruption • Investigation
September 2026 — Special Investigation
The Frozen Head of Joseph Shue — and the 45-Year Cover-Up.
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